Orienta Capital Partners has acquired Trendcolor with financing provided by Finint SGR


Trendcolor is a leading makeup contract manufacturer (mainly for face, eyes and lips) with a portfolio of more than 400 innovative and proprietary formulas. The main activities carried out by the company are (i) raw materials sourcing, (ii) research and development (R&D) and (iii) bulk production.

Trendcolor’s core competitive edge lies in the R&D phase aimed at providing its clients with innovative and tailored solutions that anticipate market trends. The R&D function represents more than 30% of total full time equivalents and it has been reinforced in 2021 through the addition of a new manager boasting longstanding sector experience and strong product development track record.

The Deal

Orienta Capital Partners acquired a majority stake in Trendcolor with the objective to grow the company organically to consolidate its leading position in the reference market. Lincoln International acted as debt advisor to find the most adequate financing package to acquire the company.

Our Perspective

Daniele Candiani, Managing Director in Lincoln‘s Capital Advisory Group, commented, “By effectively communicating the proposition and ongoing value to lenders, we are pleased to have supported the sponsor in securing a committed lender, giving both flexibility and resources in the execution of their strategy.”

Connect with a Senior Team Member
Lincoln was a real trusted advisor for this relevant transaction. We are impressed by Lincoln's ability to find the best form of financing to ensure the success of the deal.
Mario Gardini
Partner at Orienta Capital Partners

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Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.