Omeda has received a growth investment from Sverica Capital Management
Omeda offers a full-suite Software as a Service (SaaS) marketing platform allowing organizations to grow, engage and monetize their first-party data. With deep vertical expertise in media and information services, and a fully integrated, all-in-one subscription management, customer data platform (CDP) and marketing and e-mail automation platform, the company has a rich history of helping organizations build multi-channel experiences for their customers, subscribers and members. Omeda’s unique single-stack solution allows organizations full access and activation of their first-party data in one holistic platform. The company’s clients use the platform to segment, target and engage customers through preferred marketing channels, supported by compliant data governance and intuitive workflows. For more information, please visit www.omeda.com.
Since its founding in 1980, Omeda was a family-owned, privately held business and has grown from a subscription management services company to a full suite, cloud-based marketing platform utilized by blue-chip media and information services clients. With a massive addressable market opportunity in front of them, the company sought a growth investment from a new partner to support multiple initiatives including product innovation, vertical expansion and additional, strategic mergers and acquisitions (M&A). The new partnership with Sverica Capital Management will allow the company to accelerate investments for growth and further enhance the client experience. Lincoln International leveraged its deep market insights and extensive transaction experience to drive a successful outcome for Omeda and its shareholders.
Michael Fineman, Managing Director in Lincoln’s Technology, Media & Telecom Group, commented, “We truly enjoyed working with a great management team that is passionate about their business and look forward to watching the company’s continued success and growth with Sverica Capital. As more enterprises realize their role as a content publisher and continue to focus on digital transformation, audience engagement and monetization of first-party data, we see a tremendous market opportunity for integrated, full-stack marketing software platforms such as Omeda.”
Sverica is a leading growth-oriented private equity firm that has raised over $1.1 billion across five funds. The firm acquires, invests in and actively builds companies that are, or could become, leaders in their industries. Since its inception, Sverica has followed a “business builder” approach to investing and takes an active supporting role in its portfolio companies. Sverica devotes significant internal time and resources to help its management teams develop and execute growth strategies and proactively looks for levers to pull to accelerate growth by reinvesting back into those companies. Sverica firmly believes in building businesses collaboratively that can endure for the long term by starting with a strong foundation and bringing the right people and playbook to drive reinvestment and ultimately, strong returns for investors. For more information, please visit www.sverica.com.
Lincoln’s deep industry expertise and relationships were critical in driving a successful process that met all of our objectives. We thank them for their thoughtful advice and senior-level dedication throughout this transaction, and we are excited about our partnership with Sverica which represents an incredible opportunity for the business, management team and employees.
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