more2 Limited has sold a minority stake to Eight Roads Ventures
Lincoln International (“Lincoln”), a leading global mid-market investment bank, is delighted to have represented more2 Limited (“more2”) in its transaction with Eight Roads Ventures.
more2 is the U.K.’s leading B2B and B2C data analytics consultancy for SME retailers providing a unique combination of customer-centric marketing campaign optimization, data-driven sales and marketing advice and strategic insight and planning delivered by experienced client strategy consultants and underpinned by executional capability.
Lincoln acted as the exclusive financial advisor to more2, providing guidance on strategic options, preparing marketing materials, approaching a short list of strategic acquirers and financial institutions before managing a highly competitive auction process and negotiating final price and terms.
Edward Lethbridge of Lincoln commented, “The tech-enabled marketing services sector has been attracting huge interest from trade acquirers and financial sponsors. more2, with its differentiated business model, attractive growth profile and track record in helping its clients grow their businesses ensured there was no shortage of potential partners. From the outset, Eight Roads Ventures understood the founder’s goal of finding a partner who would add value while maintaining the company’s character and integrity. Their investment represents a key milestone for the business and will help realize more2’s enormous potential over the coming years. It has been a pleasure working with such a capable and motivated team.”
Kevin McSpadden, Founder and CEO of more2, commented, “I invested a lot of time evaluating and choosing the right partner. Without a doubt, Lincoln International was the right choice. Throughout the entire process, they demonstrated their determination to get me the right deal, helped me navigate through the strategic options available, and on many occasions, delivered above and beyond to ensure we could achieve the most competitive process. They are incredibly smart, engaging and a real pleasure to work with. Most importantly, they delivered an outstanding result.”
Eight Roads invested $17 million in more2 for an undisclosed minority stake in the business.
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