Management, minority shareholders and Capital Croissance have sold Equativ to Bridgepoint Development Capital


Equativ is a leading independent advertising technology platform built to serve the interests of both advertisers and publishers. Equativ provides brand and privacy-safe solutions that empower its clients to achieve maximum impact while respecting the rights of consumers, and combines client expertise and engineering excellence to serve the interests of both the supply side and demand side with equal professionalism and technical sophistication.

Headquartered in Paris and New York, Equativ operates globally with a team of more than 550 in 20 offices. Equativ offers the market its own independent ad server, supply side platform (SSP), buyer tools and media services to fulfill the promise of AdTech. Following record growth in 2022, Equativ reached net recurring revenues of $100 million, achieving year-over-year organic growth of more than 30% and tripling its revenues over the past three years.

The Deal

Equativ will benefit from Bridgepoint Development Capital (BDC)’s expertise in fast-growing tech companies and extended financial capabilities to amplify its growth across core markets (particularly the United States, which already represents 40% of revenues). Thus, Equativ will keep building its expanding tech stack and strongly accelerate both its organic and external growth strategies. The goal is to create one of the top three SSPs worldwide. Lincoln acted as sole and exclusive sell-side adviser to the shareholders of Equativ.

Our Perspective

Matthieu Rosset, Managing Director in Lincoln’s Paris office, commented, “We are thrilled to have advised the shareholders of Equativ on this transaction. Having accompanied the group for several years and witnessed its outstanding growth, we believe that BDC will be a tremendous partner to support Equativ in its next phase of development. This transaction also further evidences Lincoln’s unique expertise in the AdTech sector.”

Bridgepoint Development Capital

With a team of 34 investment professionals in Europe (including 12 in Paris), BDC is one of the few mid-cap investors able to support the international development of small and mid-sized companies through its nine investment offices and operational teams based in New York, San Francisco and Shanghai.

Connect with a Senior Team Member
Lincoln's guidance, hands-on approach and in-depth knowledge of the AdTech sector was key for the successful outcome of this transaction, which represents a pivotal moment in Equativ's development.
Arnaud Créput
Chief Executive Officer of Equativ

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