Insight Partners has agreed to sell Bynder to Thomas H. Lee Partners


Bynder is a best-in-class, cloud-based digital asset management platform that allows customers to unify and transform the creation, management and distribution of marketing assets to power exceptional content experiences. Bynder is headquartered in Amsterdam, Netherlands with major office hubs in the United States, Spain, United Kingdom, Australia and United Arab Emirates. The company was previously backed by Insight Partners and the transaction is expected to close in Q1 2023.

The Deal

Lincoln International was engaged to help facilitate the sale process given industry expertise, global reach and extensive connections across the commerce enablement software space. Lincoln provided valuable insight in articulating Bynder’s mission-criticality and deep integrations to the market. The newfound partnership with Thomas H. Lee Partners will accelerate the company’s ability to help brands overcome the complexity of proliferating content. Furthermore, Bynder will accelerate growth through product innovation and continued investment in its partner ecosystem which will allow Bynder to scale with customers and serve more brands.

Our Perspective

Scott Twibell, Managing Director and co-head of Lincoln’s Technology, Media and Telecom Group, commented, “We’re proud to have partnered with the Bynder team and Insight Partners on this impactful transaction. Bynder’s market-leading DAM platform combined with Thomas H. Lee Partner’s proven ability to nurture and scale businesses will position Bynder for continued success.”

Insight Partners Bynder THL 2023 Connect with a Senior Team Member
The Lincoln team was instrumental in the success of our transaction with THL. They brought immense value through their knowledge of the commerce enablement software space, relationships with the most relevant players in the industry and expertise in articulating Bynder's vision and growth drivers.
Bob Hickey
Chief Executive Officer of Bynder

Meet our Senior Team

Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.