Founder has sold a minority stake in Boost to Crédit Mutuel Equity


Boost is a leading international provider of truly sustainable loyalty and consumer engagement solutions. With its three distinct business units, collectibles promotions, loyalty solutions and shopper marketing, the company serves a longstanding customer base consisting of globally renowned, fast-moving consumer goods (FMCG) brand-owners and leading omnichannel retailers. Boost combines fast growth and excellent scalability based on a very successful global internationalization strategy enabled by highly attractive own intellectual property, with a clear focus on a sustainable and active lifestyle. Boost is headquartered in Steinhausen, Switzerland, and employs around 150 people with offices in Germany, Italy, France, the Netherlands, Russia, Australia and Hong Kong and Shanghai, China.

The Deal

Following several years of passionate leadership, driving the company towards new heights based on its “sustainability-first” strategy and resulting in highly attractive top-line growth, Boost`s Founder and Chairman, Michael Reinwald, has decided to seek a partner for the next stage of the company’s development. As a result of this transaction led by Lincoln International, Crédit Mutuel (CM) Equity becomes a minority shareholder in Boost and joins forces with Michael and the management team to continue the successful path of the company’s internationalization strategy.

Our Perspective

Øyvind Bjordal, Managing Director and Head of Lincoln’s Switzerland office, commented, “Boost`s management team around Mario Schwegler and Alexander Hergert have done a fantastic job in developing the company into a global leader in its field while demonstrating, in impressive fashion, the winning formula of a “sustainability-first” strategy in highly scalable, fast-growth business models. With CM Equity, we are proud to have secured such a great new partner for Boost as the company continues on its growth trajectory.”

Crédit Mutuel Equity

CM Equity (formerly CIC Capital) is the private equity and venture capital arm of Crédit Mutuel Alliance Fédérale. With a focus on the small and medium-sized enterprises (SME) sector, CM Equity makes investments as a minority and majority shareholder and provides growth capital using its own funds. As a long-term investor, CM Equity makes investments tailored to the time horizons and growth strategies of the companies in which it invests, whether in France, Canada, the United States, Germany or Switzerland.



Boost Group Crédit Mutuel 2021 Connect with a Senior Team Member
I would like to thank Lincoln’s team for our partnership and their truly great contribution in making this such a successful transaction, which marks the beginning of the next chapter for Boost.
Michael Reinwald
Chairman and Founder of Boost

Meet our Senior Team

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