Brunswick Corporation has sold Zebco European operations to Zebco Sports Europe Ltd.

Brunswick Corporation (NYSE: BC) announced today that it has completed the sale of the European operations of its former Zebco fishing equipment business to Zebco Sports Europe Ltd., a company newly formed by the operation’s management. Terms of the transaction were not disclosed.

In 2001, Brunswick had completed the sale of the Zebco division’s North American operations to privately-held W.C. Bradley Co. of Columbus, Ga.

Headquartered in Lake Forest, Ill., Brunswick Corporation is a manufacturer and marketer of leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray, Bayliner, Maxum, Hatteras and Sealine pleasure boats; Baja high- performance boats; Boston Whaler and Trophy offshore fishing boats; Princecraft fishing, deck and pontoon boats; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; and Brunswick billiards tables.

Lincoln Partners initiated this transaction, assisted in the negotiations and acted as financial advisor to Brunswick Corporation.

Brunswick Corporation has sold Zebco European operations to Zebco Sports Europe Ltd.
  • 2002
    Close Year
  • Consumer
    Industry
  • Private Equity
    Client Type
  • Strategic | Cross-border
    Transaction Type
  • USA | Germany
    Countries

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