Battery Ventures has sold 1WorldSync to Syndigo, a portfolio company of Summit Partners and The Jordan Company

1WorldSync

1WorldSync® is a leader in product content orchestration, enabling more than 17,000 companies in 60+ countries to simplify the creation and distribution of impactful content that is accurate, consistent and relevant everywhere commerce happens. Through its technology platform and expert services, 1WorldSync—previously backed by global investment firm Battery Ventures—solves revenue-impacting product content challenges faced by leading brands and retailers in the consumer-packaged goods / retail, DIY, consumer electronics, healthcare and foodservice industries. 1WorldSync is one of the only product content providers and GDSN Data Pools to achieve ISO Certification 27001. To learn more, visit www.1worldsync.com.

The Deal

Lincoln International was engaged to lead the sale process of 1WorldSync based on its proven track record in commerce enablement software and deep connectivity across both strategic acquirers and top-tier financial sponsors. Lincoln ran a competitive process that underscored 1WorldSync’s differentiated platform; relationships with a global, blue-chip customer base; clear path to accelerating growth through deepening relationships across its multi-dimensional customer network; and its robust pipeline of actionable mergers and acquisitions (M&A) targets.

Together, the combined company will power 90% of the top 20 retailers in the U.S. as the leading AI-first software provider behind e-commerce product pages. This strategic move accelerates Syndigo’s mission to drive winning product shopping experiences across every channel and to empower brands, retailers and distributors to delight customers and grow their businesses in a rapidly changing commerce environment.

To power these shopping experiences, the combined company will:

• Supercharge the industry’s leading two-sided retail network: The combined company will now span more than 3,500 retailers globally
• Recommend optimal content by analyzing brand- and user-generated content (UGC): With the addition of 1WorldSync’s UGC capabilities, PowerReviews, Syndigo will build agentic AI that incorporates real shopper feedback to improve product content automatically
• Scale the global footprint: The combined organization serves more than 18,000 customers in 60+ countries with 12 global offices and a team of more than 1,500 employees
• Support the entire ecosystem with 100+ solution integrators and technology partners: With the acquisition of 1WorldSync, Syndigo will continue to build the retail software of the future, empowering brands across the world to grow sales in-store and online. This acquisition positions the resulting company to lead the industry with innovation and customer impact

Our Perspective

“It has been a privilege to partner with 1WorldSync and Battery on this transformational transaction,” commented Scott Twibell, Managing Director and Global Co-Head of Lincoln International’s Technology Group. “The combination of these two platforms creates a leader that we expect to deliver benefits for all customers and employees. I believe that the strategic synergies will accelerate growth and create outsized impact for brands and retailers alike. We are excited to track the combined company in its next phase.”

Battery Ventures

Battery partners with exceptional founders and management teams developing category-defining businesses in markets including software and services, enterprise infrastructure, consumer tech, healthcare IT and industrial technology and life-science tools. Founded in 1983, the firm backs companies at all stages, ranging from seed and early to growth and buyout, and invests globally from offices in Boston, San Francisco, Menlo Park, New York, London and Tel Aviv. For more information, visit www.battery.com.

Syndigo

Syndigo is a leader in product experience management (PXM), master data management (MDM) and product information management (PIM), providing AI-native data management product experiences for brands, retailers and their customers. With an extensive integrated network of content distribution, Syndigo is the single solution for the journey to data confidence and success. Whether an enterprise needs to establish a “single source of data truth” within the organization or distribute it to an external network for more efficient commerce, Syndigo is the partner to make it happen. Syndigo serves more than 12,000 global enterprises in key sectors such as grocery, foodservice, hardlines, home improvement / DIY, pet, health and beauty, automotive, apparel, energy and healthcare. To learn more, visit www.syndigo.com.

Share: