Apax Partners has acquired Nulo from Main Post Partners and CAVU Venture Partners
Established in 2010 and headquartered in Austin, Texas, Nulo is one of the fastest-growing major pet food brands in the United States pet specialty channel. The company’s diversified portfolio of products spans both dog and cat foods and formats across kibble, wet food, freeze-dried raw, treats and toppers. Products are sold in over 5,000 retail locations across North America as well as on e-commerce channels.
In partnership with Nulo’s current management team, Apax will look to accelerate the company’s already impressive growth while preserving its unique product and channel strategy. Collectively, they will focus on a number of key value drivers, such as expanding its digital marketing operations and building out its international footprint in order to cement Nulo’s position as a clear leader in the premium pet food market.
Lincoln acted as the buy-side advisor to Apax, working with the team to provide industry insight and guidance throughout the transaction within a highly accelerated time frame.
This transaction marks Lincoln’s seventh global pet / animal health deal in the last eight months.
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