Kids2 Refinances Existing Credit Facilities to Support Continued Growth
Kids2
Kids2 is a global purpose-driven company that designs holistic solutions to help early-stage parents and families create tiny wins that build bright futures. The Kids2® brand portfolio includes the leading infant, baby and toddler products comprised of world-renowned brands Baby Einstein®, Ingenuity®, Bright Starts® and SwaddleMe by Ingenuity®, as well as a wholly-owned-and-operated vertically integrated manufacturing facility and various joint-venture partnerships.
The Deal
As the juvenile and infant products industry continues to evolve alongside shifting consumer preferences and omni-channel retail dynamics, access to flexible capital remains important for companies positioned to scale globally. Kids2 has refinanced its existing credit facilities to strengthen its capital structure and enhance financial flexibility to support continued growth. The refinancing positions the company to continue to expand its market share by investing in its brands, platform and innovation capabilities. The transaction reflects Kids2’s focus on operational execution and its long-term growth strategy.
Lincoln International served as exclusive financial advisor to Kids2 in connection with the refinancing of its existing credit facilities. The transaction included the arrangement of committed debt financing and established a new financing partnership to support Kids2’s long-term strategy and continued investment in the business. Lincoln worked closely with Kids2’s management team throughout the process, leveraging its deep consumer sector expertise and broad relationships across the private capital markets to help secure a financing solution aligned with the company’s strategic objectives. The transaction establishes a new financing facility to support Kids2’s next phase of growth and provides the financial flexibility to continue executing on its long-term plan.
Our Perspective
Brendan J. Murphy, Managing Director in Lincoln’s Capital Advisory Group, said, “We were pleased to support Kids2 in completing this transaction, which introduces a new financing relationship and helps set the stage for the company’s next chapter of growth. Kids2 has developed a distinctive platform, backed by a strong international presence and a portfolio of well-known brands. We value the opportunity to work alongside the company and its leadership team.”
This financing marks a significant step forward for Kids2 as we continue to expand the business. It enhances our financial flexibility and enables further investment in our brands, platform and innovation initiatives—which ultimately enables us to bring needed solutions to families across the globe. We are grateful for Lincoln International’s guidance and collaboration throughout the process.
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