Emotion Mobility has received an investment from PSG

Emotion Mobility

Emotion is the European market leader in the rental mobility software segment, with a growing global footprint spanning Europe, the Middle East and Asia and with traction in adjacent mobility verticals (e.g., leasing, subscription, courtesy). Through its solutions portfolio, Emotion offers a comprehensive end-to-end Software as a Service (SaaS) solution powering every stage of the rental lifecycle, including pricing, bookings, contract management, invoicing, embedded payments and fleet optimization, tailored to serve the complex needs of mobility operators. Emotion is trusted by a range of blue-chip brands including the Big-5 rental brands, original equipment manufacturers (OEMs), international and national brands. Headquartered in Lisbon, Portugal, and with more than 30 years of experience in the mobility software sector, Emotion has built an impressive global footprint and significant scale, with more than 600,000 vehicles in fleet under management.

The Deal

Following Ibérica Partners’ acquisition of Carpro and Jimpisoft in 2020, the company has experienced double-digit yearly organic growth and best-in-class software metrics. Emotion’s shareholders hired Lincoln International as advisors to lead a process with financial investors to find the right partner to support the company in its future development. Lincoln’s mobility software expertise, coupled with a highly tailored process, cross-border collaboration and on-the-ground execution, ensured a seamless process, ultimately leading to a successful partnership between Emotion and PSG.

PSG´s investment in Emotion marks a significant milestone for the company and its management team in its strategy to further consolidate the rental and adjacent mobility markets to become the worldwide gold standard in the space. The deal also represents PSG’s successful track-record of investments in leading software players in the Iberian market, as well as becoming their first investment in Portugal.

Our Perspective

Oliver Dino-Guida, Lincoln International Technology Group Director who co-led the transaction, commented, “Several key macro trends are rapidly shaping the global mobility landscape, including a shift from vehicle ownership to usership, on-demand flexible and sustainable mobility and a rapid adoption of online and digital solutions. In an industry underpinned by such strong structural tailwinds, the future winners will be those using intelligent platforms like Emotion’s that empower mobility fleet owners to automatically orchestrate and optimizes their fleets to ensure the highest utilization with the most profitable economics. Emotion has achieved sustainable and profitable growth to date and will largely benefit from its partnership with PSG in its next phase of international expansion.”

Iván Marina, Lincoln International Managing Director who co-led the transaction, added, “We are excited to have guided Emotion’s shareholders through the successful investment by PSG. We celebrate this significant milestone in the Portuguese software industry and eagerly anticipate the company’s ongoing success. This deal also highlights Lincoln’s strength in both cross-border and local execution model.”

PSG (Europe)

PSG is a growth equity firm that partners with software and technology-enabled services companies to help them navigate transformational growth, capitalize on strategic opportunities and build strong teams. Having backed more than 150 companies and facilitated more than 520 add-on acquisitions, PSG brings extensive investment experience, deep expertise in software and technology and a firm commitment to collaborating with management teams. Founded in 2014, PSG operates out of offices in Boston, Kansas City, London, Paris, Madrid and Tel Aviv. To learn more about PSG, visit www.psgequity.com.

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