Trivest Partners has agreed to sell Pelican Water Systems to Pentair
Based in DeLand, Florida, Pelican Water Systems (Pelican) is a leading vertically integrated, direct-to-consumer (DTC) platform and leading provider of proprietary point-of-entry and point-of-use water treatment systems sold through DTC, wholesale and online retail channels. Pelican is currently disrupting the water treatment sector through the introduction of its transformative “In-Home DTC” channel that brings the Company’s website and customer experience into the customer’s home via Pelican-branded mobile showrooms. With a history of strong sales growth and exceptional customer satisfaction, Pelican is the #1 salt-free market leader in North America. For more information, please visit www.pelicanwater.com.
“Lincoln was a valued partner throughout the transaction,” Troy Templeton, Managing Partner and deal lead at Trivest Partners (Trivest) commented. “Their extensive experience in both the water filtration and direct-to-consumer sectors proved invaluable as they managed a highly competitive process to a successful conclusion.”
Lincoln acted as an advisor to Trivest and Pelican, working closely with Trivest and the Pelican management team throughout the sale process. This included providing M&A and industry expertise, as well as managing the preparatory, marketing, negotiation and due diligence phases of the transaction.
Akerman LLP acted as legal counsel to Pelican in the transaction.
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