SFW Capital Partners has acquired a majority stake in Captify Technologies
Lincoln served as the exclusive debt advisor for SFW in support of its strategic majority investment in Captify, a privacy-first search technology leader whose proprietary technology connects searches from over two billion devices globally.
As SFW’s exclusive debt advisor, Lincoln facilitated all aspects of the debt transaction, including offering capital structure and sector expertise, structuring, arranging and negotiating the financing.
Founded in 2011 and headquartered in London, UK, Captify is the only privacy-centric, first-party search data ecosystem. Without reliance on third-party cookies, Captify is the largest independent processor of search data outside of Google. It was built on the foundation of the open web through direct integrations with the world’s leading publishers and e-commerce providers. Captify’s search intelligence platform leverages a proprietary semantic engine that collects and connects search data and contextual signals over time and has been honed over the past decade, offering insights that are higher in intent and more granular than other platforms.
Captify’s Cookieless Search Intelligence builds dynamic audiences and delivers real-time consumer insights from over 40 billion monthly search events that global brands and advertising agencies use to power their programmatic media and marketing strategies. Captify’s unique search intent-based platform has made it a trusted partner for all six major media agency holding groups and an integral component of the digital marketing strategies of more than 800 leading brands, including Fortune 500 companies such as Disney, Unilever, eBay, Mercedes-Benz, Microsoft, Nestle, GlaxoSmithKline, Uber, Mars, Procter & Gamble, Sony and Toyota.
Xenia Sarri, Managing Director in Lincoln’s Capital Advisory Group, commented, “It has been a real pleasure working with the SFW team and we are pleased to have supported their vision for Captify. We congratulate the entire team on the completion of this strategically important transaction and look forward to the continued growth and success of the business.”
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