Reassured, an investee company of Bridgepoint, completes a refinancing
Reassured
Reassured is the UK’s leading pure protection insurance broker, specializing in the distribution of life insurance, critical illness, income protection and over-50s products. The company operates a highly scalable, data-driven sales model underpinned by a proprietary sales and marketing platform. Since inception, Reassured has sold approximately 1.7 million policies and holds a leading position in the UK life insurance market (>£800 million new life insurance premiums written in 2025 and expected to increase). The business partners with a broad panel of leading UK life insurers and is recognized as a high-volume, strategically important distribution partner within the UK pure protection market, helping to close the large UK life insurance protection gap.
The Deal
Lincoln International acted as exclusive debt adviser to Reassured on the completion of a strategic refinancing supporting the company as it continues to scale its platform and expand its market position. The refinancing optimizes the company’s capital structure while providing enhanced flexibility to support future growth initiatives. The transaction reflects the strength and resilience of Reassured’s business model, underpinned by long-standing relationships with leading UK insurers, embedded digital distribution capabilities and a well-established governance and compliance framework. Through leveraging deep sector knowledge and lender relationships, Lincoln was able to run a competitive process, delivering a successful outcome aligned with Reassured’s long-term strategy.
Edward Wagener, Chief Financial Officer at Reassured, commented, “Lincoln International demonstrated a strong understanding of Reassured’s business model and wider regulatory environment, effectively translating the technical nuances of our model into a clear and compelling credit story for lenders. Their guidance and senior, hands-on support were invaluable in delivering a flexible financing structure that supports our continued momentum and strategic objectives.”
Our Perspective
Aude Doyen, Lincoln International Managing Director who led the transaction, commented, “Market-leading businesses such as Reassured continue to attract strong interest from lenders seeking exposure to scalable, defensible platforms with clear growth trajectories. By combining our sector expertise with a detailed understanding of lender requirements, we were able to deliver a financing solution that provides flexibility today while supporting the company’s longer-term strategic ambitions.”
We greatly appreciated Lincoln’s support throughout the process, delivering a refinancing that supports Reassured’s continued growth. The team demonstrated a strong understanding of the business and the broader lending market, running an efficient process and securing a flexible solution that positions the company well for the next phase of its development.
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Aude Doyen
Managing Director & Co-Head of Capital Advisory, Europe
London
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