Core Digital Media has sold PriceGrabber.com to Connexity
Lincoln International (“Lincoln”), a leading global mid-market investment bank, is pleased to announce that PriceGrabber.com, Inc. (“PriceGrabber” or the “Company”) has been sold to Connexity Inc. (“Connexity”), a portfolio company of Symphony Technology Group. Terms of the transaction were not disclosed.
Founded in 1999 and headquartered in Los Angeles, California, PriceGrabber is a leading distributed commerce platform that powers contextual shopping experiences for over 100 million consumers each month, exposing those consumers to offers from approximately 2,000 online retailers and generating over $1 billion in revenue for its retailer partners each year. The Company distributes interactive shopping content across an array of device platforms and online content channels, creating significant value for retailers, publishers and consumers.
Lincoln acted as the exclusive financial advisor to PriceGrabber, working closely with the management team and shareholders throughout the sale process. Lincoln’s role included providing mergers and acquisitions advisory expertise, preparing marketing materials, coordinating with and contacting buyers, managing due diligence and assisting in the final negotiation phases of the transaction.
Jeff Goldstein, President of PriceGrabber, commented, “The Lincoln team’s counsel, guidance, advice and hard work were invaluable and key to completing this transaction. As a result of Lincoln’s strong execution capabilities, deep industry expertise and collaborative approach to working with management, we were able to achieve a successful outcome.”
Steve Krenzer, Chairman of PriceGrabber’s parent company, CoreDigital, added, “Lincoln was the absolute right choice to advise us. Their unique insights and in-depth understanding of our business model allowed them to tell our story and communicate our value proposition in a highly compelling manner that resonated with the most relevant buyers.”
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