Cuadrilla Capital has acquired Chartbeat
Chartbeat is a leading Software as a Service provider of enterprise-grade content analytics, serving the largest digital media organizations in the world, including The New York Times, CNN, The Washington Post, BBC, ESPN and UOL. The platform provides real-time insights, historical benchmarking, optimization and reporting to more than 600 digital media organizations across 71 countries helping to grow their audience, subscriber revenues and the impact of their content.
With Cuadrilla Capital’s new partnership, Chartbeat is well positioned to accelerate their next phase of growth and capitalize on their long-term vision to build a suite of products that help media companies grow their businesses and shape their editorial strategies. Cuadrilla Capital sought Lincoln International’s advice on this transaction given the firm’s knowledge of the sector broadly and the company specifically. Terms of the transaction were not publicly disclosed.
Bob Lockwood, Managing Director in Lincoln’s Technology, Media & Telecom Group, commented, “In this hyper-competitive market, publishers continue to focus on digital engagement and leverage the wealth of audience information provided by first-party data. Publishers must be able to analyze how and when users engage with specific content to offer a valuable, personalized experience. As a result, companies that offer ways to measure and analyze their traffic and advertising capabilities have become more critical than ever.”
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