BSH Hausgeraete GmbH has sold its garment care business to B&B Trends

Lincoln International acted as exclusive sell-side advisor, working closely with BSH and the management team throughout the sale process to provide advisory expertise and manage the marketing, due diligence and negotiation phases of the transaction.

BSH Home Appliances Group (“BSH”), one of the world’s leading manufacturers of home appliances, has sold its Spanish business unit for irons and steam stations to B&B Trends S.L. (“B&B”), a Spanish company with vast experience in manufacturing and developing small domestic appliances, selling under the brands Daga and Di4. The sale includes the factory located in Vitoria, the factory assets, the dedicated IP, the R&D competence center and the brand Ufesa.

BSH will support the ramp-up of the B&B operations by purchasing irons from the factory for an initial period. During this time, BSH will continue to sell irons and steam stations under the Bosch brand in selected focus countries.

Agreement was reached in August 2018 and effective closing happened in January 2019, after successfully transferring all relevant systems and processes from BSH to the purchaser.

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