Atlantic Street Capital has sold Alex Apparel to Versa Capital Management, LLC
Led by industry veterans Colleen Kelly, CEO, and Larry Robin, CFO/COO, and headquartered in New York City, Alex Apparel is the market leader in the moderate-to-better dress segments of the women’s apparel industry. The company produces sophisticated, classic dresses and separates across three well-positioned brands – Alex Evenings, SLNY and Ignite Evenings. Alex Evenings is the only provider of scale in the category for classic better eveningwear. SLNY and Ignite Evenings provide product and distribution across adjacent categories within eveningwear at a lower price point. Through these three brands, Alex Apparel helps consumers find perfect dresses for special occasions.
Peter Shabecoff, Managing Partner of Atlantic Street Capital, commented, “Lincoln served as a trusted advisor to us and the Alex Apparel team throughout the entire process. We are excited with the outcome of this transaction and look forward to witnessing the company’s continued success with Versa as its new partner.”
Colleen Kelly, CEO of Alex Apparel, added, “We are excited to partner with Versa and drive continued future success.”
Lincoln worked closely with the company’s management team and shareholders. The Lincoln team provided M&A and industry expertise, as well as closely managing all aspects of the process, including the preparatory, marketing, negotiation and due diligence phases of the transaction.
Lincoln’s deep understanding of the apparel market enabled us to clearly articulate Alex Apparel’s story and compelling value proposition.
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