Ardian and its portfolio company ADA Cosmetics have acquired Pacific Direct
Lincoln International (“Lincoln”), a leading independent mid-market investment bank, has acted as the exclusive M&A and debt advisor to Ardian and its portfolio company, ADA Cosmetics International GmbH (“ADA”) in the acquisition of Pacific Direct Holdings Limited (“Pacific Direct”).
Pacific Direct is a U.K.-based, globally recognized manufacturer and supplier of branded guest toiletries and luxury amenities to hospitality clients. It has exclusive partnerships with prestigious retail brands and operations in eight countries, including manufacturing facilities in Eastern Europe. Its premium branded amenities are used by high-end hotels, cruise lines and airlines in over 130 countries. Products include liquids (shower gels, shampoos and body lotions), soaps and bathroom and room accessories.
The combination with ADA, a larger German business which recently acquired Scandinavia’s leading provider of personal care products and accessories for guest use in hotels, vacation resorts, cruise ships and airplanes, will further cement ADA’s leadership as a global supplier of amenity and accessory products to the global hospitality sector. Pacific Direct provides a strong geographic fit, with its strength in the U.K. and Middle East markets; a strong and complementary portfolio with brands such as Asprey, Elemis and The White Company; and compelling manufacturing synergies.
Lincoln worked closely with Ardian and the ADA management team, offering M&A and debt advice across jurisdictions through an integrated team from the U.K. and Germany.
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