Alpha has sold MK Direct Group to Eurazeo PME

Lincoln International (“Lincoln”), a leading global mid-market investment bank, is pleased to announce that Eurazeo PME and the management team signed an agreement to acquire MK Direct Group (the “Group”) from Alpha.

MK Direct Group is the home linen leader in France with a market share of over 20% and more than five million customers. The Group’s two legacy brands, Linvosges and Françoise Saget, are complementary brands with a strong identity that combines quality and creativity.

Certified Entreprise du Patrimoine Vivant (Living Heritage Company), Linvosges has its own workshop in Gérardmer (Vosges), where linen articles are custom-made by highly qualified artisans. Located in Les Fougerêts (Brittany), Françoise Saget offers one of the market’s most extensive product ranges.

With an average annual growth rate of more than 9% over 10 years and revenue of EUR 186 million in 2015, MKD is the sole omnichannel player in its segment with a business model that combines catalogue, web and a national network of boutiques. Alongside management, Eurazeo PME will invest to accompany the Group in its ambitious development plan: accelerated cross-channel distribution in France and brand expansion in Europe, through organic growth and buildups.

Marie-Françoise Kerhuel, MK Direct Group’s Chairman, declared, “We chose Eurazeo PME to assist us in this new phase of development, which now has an international scope. We are fully confident in their ability to support us in the transformation we are planning through organic and external growth.”

Dominique Lecendreux, Partner at Lincoln, said, “We are proud to have advised MKD Direct Group, the French leader in multi-channel distribution of home linen, in a new stage of its development with a new partner who will accompany the ambitions of the Group in France and in Europe.”

Lincoln acted as the exclusive sell-side advisor to Alpha, working closely with the management team and shareholders throughout the sale process and financing negotiations.

Alpha has sold MK Direct Group to Eurazeo PME
  • 2016
    Close Year
  • Consumer
  • Private Equity
    Client Type
  • Financial | Domestic
    Transaction Type
  • France

Meet our Senior Team