2025

Orienta Capital Partners and Armònia SGR, alongside Square Capital Club, have acquired New Cosmesy and Inunup to create a new beauty sector platform together with Trendcolor

New Cosmesy and Inunup

New Cosmesy, headquartered in Milan, is a premier turnkey private label perfume manufacturer, offering person perfumes, ambient perfumes and perfumed candles serving luxury, premium and accessible brands.

Inunup, headquartered in the province of Lecco, offers Quartismo and Terzismo services in the color cosmetic industry with activities ranging from formulation and bulk production to filling and packaging of the finished product, including quality control departments, laboratory testing, performance analysis, e-commerce and customer service.

The Deal

Orienta Capital Partners and Armònia Sgr, alongside Square Capital Club, have acquired New Cosmesy and Inunup from the founding shareholders. The two acquisitions align with the growth strategy for the cosmetic platform launched in 2021 by Orienta Capital Partners with the acquisition of Trendcolor. After the transaction, the new group combining Trendcolor, New Cosmesy and Inunup will generate consolidated revenues in excess of €60 million in 2025 and will benefit from a fully integrated supply chain and a diversified product offering.

Lincoln International supported the sponsors to find the most adequate financing package to enable the acquisition of New Cosmesy and Inunup.

The financing was provided by a pool of banks, including Banco BPM, Banca Sella, Cherry Bank and junior notes from Finint Investment SGR funds.

Our Perspective

Daniele Candiani, Managing Director of Lincoln International’s Capital Advisory Group, commented, “We are pleased to have assisted Orienta Capital Partners, Armònia Sgr and Square Capital Club in arranging and securing the financing to create this new Italian platform in the beauty sector.”

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