The Jordan Company has sold Watchfire to H.I.G. Capital


Headquartered in Danville, Illinois, Watchfire designs, engineers and manufacturers the best looking, most durable outdoor light-emitting diode (LED) signs, indoor displays, digital billboards and video scoreboards which help businesses and organizations communicate effectively, increase visibility and drive growth. Watchfire is a premier manufacturer with best-in-class lead times, product quality, customer service and support. The company serves a highly diverse base of local sign dealers, independent billboard operators and large national accounts. Watchfire’s strong brand reputation and expansive customer network have allowed it to establish an installed base of over 65,000 LED displays, highlighting its position as a leader in the large and growing digital display market.

The Deal

Lincoln International is pleased to announce that The Jordan Company has sold Watchfire to H.I.G. Capital. Lincoln’s outreach during the process included a broad set of financial and strategic buyers, resulting in considerable interest from multiple parties. Lincoln’s industry expertise and access to global strategic and financial buyers enabled a comprehensive sale process to find the right partner for Watchfire.

Our Perspective

Sean Bennis, Managing Director and co-head of Lincoln’s Industrials Group, commented, “Steve Harriott and the leadership team at Watchfire have built such an impressive organization — you see their products everywhere — and Watchfire is a true leader in the digital signage industry. We are looking forward to following Watchfire’s continued growth in partnership with H.I.G., which has a significant amount of experience investing in complementary outdoor advertising businesses.”

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