FGO has been sold to WM Partners
Headquartered in Seattle, Washington, FGO was founded in 2016 by two friends on a mission to create a brand offering high-quality, certified USDA organic and non-GMO products to help customers live healthy and feel good. FGO sells products in five primary categories: superfood powders, tea bags, edible flowers, loose tea and superfood capsules. Many of FGO’s products are ranked #1 in their respective product categories on Amazon, including its packaged teas. The company’s proprietary technology enables them to effectively act upon consumer feedback, which fosters a loyal customer base and a high percentage of repeat purchases. FGO has amassed over 94,000 ratings on Amazon, with an average score of 4.6 stars.
“We are excited to work with the FGO team and help them grow the brand by further expanding their distribution and product lines and leveraging our capabilities as we combine the brand with our existing portfolio of functional foods brands,” commented Jose Minski, Co-founder of WM Partners.
Lincoln acted as the exclusive investment banking advisor to FGO, working closely with the company’s co-founders throughout the sale process. This included providing advisory expertise and managing the preparation, marketing, due diligence and negotiation phases of the transaction.
FGO is a brand committed to creating organic products for its customers to help them live healthy and feel good. The company was founded in January 2016 in Seattle, Washington, and sells 128 stock keeping units (SKUs) across 58 unique products, with 100% of sales on the Amazon marketplace. Over 1.5 million customers have enjoyed FGO’s products. For more information about FGO, please visit www.fgorganics.com.
About WM Partners
WM Partners is a Florida-based middle market private equity firm specializing in buyout investments in the health and wellness sector. The firm seeks to acquire small and medium sized businesses with attractive growth prospects and generate sustainable, long-term value through its operational expertise in the health and wellness sector and strategic business approach working in collaboration with experienced management teams. WM Partners is certified as a diverse-owned firm by the National Association of Investment Companies. WM Partners is based in Aventura, Florida. For more information about WM Partners, please visit www.wmplp.com.
Lincoln worked closely with us to ensure we selected the right partner to help drive our next phase of growth while preserving the core values of the FGO brand.
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