Eagle Merchant Partners has sold The Recreational Group to Sentinel Capital Partners

The Recreational Group

Headquartered in Dalton, Georgia, The Recreational Group (RG) is a market-leading designer, manufacturer and installer of premium recreational surfacing products, offering a fully integrated solution to a wide range of residential and commercial outdoor living customers. RG’s vertically integrated operational model in the synthetic turf and outdoor tile markets was purpose built with a service focus approach, allowing the company to control its customer experience from design and manufacturing through distribution and installation, leading to premium product quality and consistency. For more information, please visit www.recreationalgroup.com.

The Deal

Ron Bennett, Chief Executive Officer of RG, commented, “Lincoln approached our business with thoughtful industry perspectives and process acumen, building strong relationships with my management team. Their focus and insights allowed us to execute our day-to-day business while running an efficient process that resulted in a great outcome for the shareholders and employees.”

Our Perspective

Scott Molinaro, Managing Director in Lincoln’s building products sector team, commented, “The outdoor living space continues to be the most exciting vertical in building products, as homeowners and commercial tenants invest to expand usable square footage beyond the interior of the home. Additionally, synthetic turf and tile will continue to be a long-term winner as the product category benefits from continued material conversion and end users continue to adopt the product.”

Eagle Merchant Partners Recreational Group Sentinel Capital Partners 2021
  • 2021
    Close Year
  • Building Products | Industrials
    Industry
  • Private Equity
    Client Type
  • Financial | Domestic
    Transaction Type
  • USA
    Country
Lincoln’s deep outdoor living expertise enabled us to position RG as a differentiated and compelling synthetic turf and tile provider. We valued Lincoln's senior level support and hands-on approach throughout the sale process.
Bill Lundstrom
Partner at Eagle Merchant Partners

Meet our Senior Team

Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.