Cox & Kings has sold its Camping Division to Homair Vacances
Lincoln International (“Lincoln”), a leading global mid-market investment bank, is pleased to announce that Cox & Kings’ Holidaybreak subsidiary has sold its Camping Division, Eurocamp Limited (“Eurocamp”) to Homair Vacances S.A. for a total consideration of £89.2 million.
Eurocamp is a pan-European tour operator focused on high-end outdoor holidays. It offers c.7,000 mobile homes and other accommodations on 170 third-party owned parcs in 12 European countries. Cox & Kings acquired Eurocamp as part of its acquisition of Holidaybreak in 2011. Eurocamp was non-core to Cox & Kings’ strategy and its sale allows Cox & Kings to focus on becoming a global leisure and education travel group with market leadership positions.
Lincoln acted as the exclusive sell-side advisor to Cox & Kings, working closely with the management team and shareholders throughout the sale process. This included providing advice on the structure of the sale process and managing the marketing, negotiation and due diligence phases of the transaction.
Peter Kerkar, Director at Cox & Kings, said, “The Lincoln team played a critical role in this transaction and we were impressed by the service that we received — high-quality advice combined with faultless execution and tenacity. Their deep understanding of the holiday sector, together with access to French and other European buyers, helped us navigate many complex transaction issues to ensure a successful sale.”
About Cox & Kings
Cox & Kings is the longest established travel company in the world since 1758. Headquartered in India, it is the leading holidays and education travel group, with operations in 26 countries across four continents. In India, Cox & Kings has 168 offices located across the country. A premium brand in all travel-related services, the business can be broadly categorised as Leisure Travel, Corporate Travel, Education & Activity Travel, MICE, Trade Fairs, Visa Processing and foreign exchange. Cox & Kings is amongst the largest players with its range of specialist options. Innovative packaging, pricing and marketing have been the hallmarks of its success over the years. Cox & Kings also owns Holidaybreak, an education and activity travel group based in the U.K. It has more than 15 long-established and widely recognised brands. Holidaybreak provides educational and activity trips for schoolchildren, worldwide adventure holidays and short breaks in the U.K. and Europe.
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