Apollo Interactive has received a strategic growth investment from The Riverside Company

Apollo Interactive

Apollo Interactive is a technology-enabled lead generation provider that delivers its customers leads of high-intent consumers who are actively searching online for insurance or mortgage products. The company uses its proprietary, custom-built technology platform to automate the lead generation process, serving customers that include leading insurance carriers, brokers, mortgage lenders and lead aggregators across several industry verticals such as Medicare, under-65 health insurance, auto insurance, home insurance, life insurance, mortgage and pet insurance. Through its owned and operated websites, Apollo generates valuable, first-party data that enables its customers to efficiently segment and target their prospective customers.

The Deal

Since its founding in 1995, Apollo has remained a privately held business and has evolved into a leading performance marketing platform focused on the insurance and financial services verticals. With a massive addressable market opportunity in front of them, the company sought a growth investment from a new partner to support multiple initiatives including product extensions, vertical expansion and strategic mergers and acquisitions (M&A). The new partnership with The Riverside Company represents the first institutional capital Apollo has received. Lincoln International is a leading advisor in the marketing technology and services sector and was able to leverage deep market insights, investor relationships and extensive transaction experience to find the best-suited partner for Apollo, its employees and its shareholders.

Our Perspective

Michael Fineman, Managing Director in Lincoln’s Technology, Media & Telecom Group, commented, “We truly enjoyed working with an outstanding management team that is passionate about their business. Apollo is a clear leader in their market, capitalizing on the criticality of technology in the performance-based marketing ecosystem and importance of first-party data in a rapidly evolving regulatory environment. We look forward to watching the company’s continued success.”

The Riverside Company

The Riverside Company is a global investment firm focused on being one of the leading private capital options for investors, business owners and employees of the middle market by seeking to fuel transformative growth and creating lasting value. Since its founding in 1988, Riverside has made more than 870 investments. The firm’s international private equity and structured capital portfolios include more than 130 companies.

Connect with a Senior Team Member
Lincoln’s deep industry expertise and relationships were critical in driving a successful process that met all of our objectives. The Lincoln team delivered thoughtful advice, valuable insights and senior-level attention from start to finish. We thank them for the guidance they provided to us and the rest of the company’s management team. We are highly enthusiastic about the partnership with The Riverside Company, which will help us accelerate growth across the business and capitalize on a massive market opportunity.
David Bohline
Chief Executive Officer and Co-founder of Apollo

Meet our Senior Team

Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.