Private shareholders have agreed to sell their minority stake in Neo Advertising to TX Group in a merger with the Swiss subsidiary of Clear Channel Outdoor
Neo Advertising is a Geneva-based outdoor advertising specialist focusing on out-of-home (OOH) advertising across Switzerland. Driven by its outstanding growth track-record, the company emerged as one of the leading OOH players in Switzerland operating all display formats (classic, digital, event and mega poster) across all key areas (mobility, consumption and living spaces). The company operates and markets approximately 8,000 advertising spaces across Switzerland.
Following comprehensive negotiations with Neo Advertising’s majority shareholder TX Group, the minority shareholders have agreed to sell their stake in Neo Advertising to TX Group. Simultaneously, TX Group has agreed to acquire Clear Channel Switzerland, which will be merged with Neo Advertising, creating a leading player in the Swiss OOH advertising market.
Øyvind Bjordal, Managing Director and Head of Lincoln Switzerland, commented, “We thoroughly enjoyed advising the minority shareholders of Neo Advertising in their transaction with TX Group and are proud to have facilitated this deal that brings together two key players with exceptional combined potential in the Swiss OOH advertising market.”
TX Group forms a network of platforms and associates that offers users information, orientation, entertainment and assistance for their daily lives. Its roots lie in journalism with Tamedia’s diverse newspapers and media offered by 20 Minuten. The portfolio is supplemented by advertising marketer Goldbach. TX Group is the anchor shareholder of the SMG Swiss Marketplace Group and Jobcloud, holds majority interests in Doodle and Zattoo and is involved in financial technology as a venture investor. The company, established in 1893, has been listed on the Swiss stock exchange since 2000.
We are thrilled about the prospect of combining forces with Clear Channel in Switzerland and thank Lincoln for their great contribution to a successful transaction.
Meet our Senior Team
I enjoy leading clients and realizing their objectives, while structuring solutions to issues that are both intriguing and challenging.
Managing Director | Head of SwitzerlandZurich
View More Transactions in Technology, Media & Telecom
Lincoln International advised Accel-KKR on its sale of Cloud 9 Software to Planet DDS, a portfolio company of Aquiline Capital Partners and Level Equity
Lincoln International advised Verium on expanding the shareholder base of Toradex with institutional and private investors led by Headway Capital Partners and Kline Hill Partners
Lincoln International advised Insight Partners on agreement to sell Bynder to Thomas H. Lee Partners
Lincoln International advised Sumeru Equity Partners on strategic investment in Zappi
Lincoln International advised Actito on its sale to QNTM, a portfolio company of ALTOR
Lincoln International advised Montage Partners on the sale of Boundary Devices to Laird Connectivity, a portfolio company of Audax Private Equity
Lincoln International advised Fast Radius, Inc., a recently merged SPAC formerly trading on the NASDAQ, on its sale through a Section 363 Asset Sale to SyBridge Technologies
Lincoln International advised Unanet, a portfolio company of JMI Equity, on receiving strategic investment from Onex Corporation
Any information or testimonials contained in this post may not be representative of the experience of other clients and is no guarantee of future performance or success.