Consumer
Our team brings passion, deep industry relationships and transaction expertise to deliver great outcomes for leading consumer companies.
300+
transactions across consumer sectors
30+
global consumer experts
Top 10
global advisor for consumer M&A
Changing Market Dynamics Drive Opportunity
Our team stays at the forefront of the latest trends in how consumers, live, think and shop across geographies, demographics and social strata. These insights, coupled with our experience and industry relationships, inform and enable our advice and solutions for our clients. We are inspired by the exciting changes in the consumer marketplace: the boom in ecommerce, the explosion in new, better-for-you food and beverage products, changing uses of retail spaces, the opportunities available through global sourcing expertise and the importance of the consumer experience in dining and leisure activities.
Sector Focus
Consumer Products
Our professionals are skilled at highlighting the product, merchandizing, brand and distribution characteristics that drive top value for leading consumer product companies.
Consumer Services
The services sector is the fastest growing segment of the consumer economy. We understand the expertise required of service companies and how to position differentiated service offerings.
Fashion, Beauty & Apparel
High demand for accessible, on-trend fashion apparel and accessories, as well as beauty and personal care products, is driving significant investment opportunity across the sector.
Food & Beverage
Our expertise is essential to positioning food companies for maximum value. Trends in better-for-you foods, changing preferences and new distribution methods have created enormous opportunities for agile companies in the sector.
Retail & Restaurants
Our clients rely on our deep sector expertise and on-trend insights about consumer shopping and dining preferences. Our team has the unique ability to position winning platforms for excellent results.
Travel & Leisure
Growing discretionary income and the expanding global middle class are driving dramatic increases in travel and leisure spending. We assist clients in capitalizing on consumer behaviors and change in this sector.
Lincoln’s execution expertise, access to key decision makers, industry knowledge and process guidance proved invaluable throughout the sale process.
Perspectives & Publications

Restaurants DealReader 2H 2018
The restaurant industry experienced a more encouraging end to 2018, highlighted by seven months of consecutive same store sales growth from June through December, compared to 2017, which posted positive same-store sales […]

Food & Beverage DealReader Q3 2018
Q3 2018 showed significant, unusually high activity involving corporate carveouts.

Change is on the Menu for Restaurants
The Restaurants industry is evolving as fast as it ever has, with globalization, changing consumer preferences and technology increasingly impacting concepts across the dining spectrum: from QSR to fine dining. Restaurants are […]

The Millennial Impact on Consumer Investment
It’s not a millennial moment, it’s a movement. While the millennial generation is blamed for everything from lower birth rates to declining mayonnaise sales, one thing is clear: they are a major […]
Recent Transactions In Consumer
Meet our Senior Team With Consumer Expertise
Global Leadership for Consumer Industry Connections

I enjoy leading clients and realizing their objectives, while structuring solutions to issues that are both intriguing and challenging.
Øyvind Bjordal
Managing Director | Head of Switzerland
Zurich
My goal is to inspire and motivate our people to make a true impact with their clients, their colleagues and their communities.
Robert Brown
Managing Director | CEO North America
Chicago
Building long-term relationships is key for me personally – I want to be the advisor of trust for my clients.
Michael Drill
Managing Director | CEO Germany
Frankfurt
I form close relationships with my clients to understand their needs and ultimately help them achieve their strategic goals.
James Fang
Managing Director | CEO China
Beijing
To play a role in defining the new economic reality of Russia and helping to develop the financing infrastructure of the Russian economy is what moves me.
Andrei Joosten
Managing Director | CEO Russia & CIS
Moscow
My approach to building a relationship with each and every client begins and ends with trust. I want to be viewed as a true advisor, focused on our client’s long-term success.
Eric Malchow
Managing Director | President North America
Chicago
I take an active role in every stage of the transaction process in order to achieve the goals of my clients.
Iván Marina
Managing Director | CEO Spain
Madrid