Yellow Wood Partners and PDC Brands have acquired Original Additions

Lincoln International (“Lincoln”), a leading independent mid-market investment bank, has acted as the exclusive mergers and acquisitions advisor to Yellow Wood Partners and its portfolio company PDC Brands, on the acquisition of Original Additions from U.K. private equity firm LDC.

Original Additions is a branded consumer goods business and is behind some of the U.K.’s best-selling beauty accessory brands in eyelashes, nails and cosmetics, including Eylure, Elegant Touch and Salon System. The business has a dominant position in the U.K. and has an established and growing international presence. Simon Zussman, Managing Director at Original Additions said, “Now, as part of the PDC Brands network, we have a great opportunity to build on the success that we have already achieved and take our popular brands to new customers and markets.”

PDC Brands is a U.S.-based leader in the beauty, personal care and wellness space with a focus on mass-market retail. The company’s brands, including Dr Teal’s, Body Fantasies, Bod Man, Cantu, Bodycology and Calgon, are found in major mass, chain drug, grocery and specialty retailers throughout the U.S. and more than 50 markets globally.

Tad Yanagi, Partner at private equity firm Yellow Wood Partners and PDC Board Director, stated, “This is an important strategic milestone for the company and the first step in PDC’s long-term goal of becoming a major player in European Cosmetics and Beauty. We are very excited about the acquisition and we clearly could not have done it without the Lincoln team. The team’s insights were helpful and their great efforts were vital and appreciated.”

Lincoln introduced the investment opportunity to Yellow Wood Partners through the close cooperation of its Global Consumer and Financial Sponsors Groups, and worked closely with Yellow Wood Partners and the PDC management team to conclude a successful transaction within a short time frame.

  • 2016
    Close Year
  • Consumer
  • PE Backed
    Client Type
  • Strategic | Cross-border
    Transaction Type
  • USA | United Kingdom

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