Marketshot has been acquired by Mediapost Communication
Lincoln International is pleased to announce that Marketshot has been acquired by Mediapost.
Founded in 2008, Marketshot is a leading digital marketing company in France. The company is the publisher of the online comparison platform “Choisir.com” which specialises in energy and other utility price comparisons. In addition, the company offers a comprehensive range of performance driven solutions based on intent and life moments data.
“We are delighted to join Le Groupe La Poste, whose ambition, solidity and values fully correspond to Marketshot’s aspirations. This transaction is a great opportunity to further establish our leadership on comparison and intentional data and moments of life” says Eric Cholet, co-founder of Marketshot.
Mathieu Rosset, Managing Director at Lincoln International, added, “Congratulations to Marketshot as well as Mediapost on this transaction. Both companies complement very well each-other. Our great momentum in TMT sector continues while the industry experiences rapid change and integration into nearly all verticals.”
Lincoln International acted as the exclusive financial advisor of Marketshot, supporting the Management in all aspects of the transaction – including process management, valuation, due diligence and negotiation support.
Lincoln’s deep expertise, as well as strong industry relationships, were key in the success of this transaction.
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