Brunswick Corporation has sold Zebco European operations to Zebco Sports Europe Ltd.
Brunswick Corporation (NYSE: BC) announced today that it has completed the sale of the European operations of its former Zebco fishing equipment business to Zebco Sports Europe Ltd., a company newly formed by the operation’s management. Terms of the transaction were not disclosed.
In 2001, Brunswick had completed the sale of the Zebco division’s North American operations to privately-held W.C. Bradley Co. of Columbus, Ga.
Headquartered in Lake Forest, Ill., Brunswick Corporation is a manufacturer and marketer of leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray, Bayliner, Maxum, Hatteras and Sealine pleasure boats; Baja high- performance boats; Boston Whaler and Trophy offshore fishing boats; Princecraft fishing, deck and pontoon boats; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; and Brunswick billiards tables.
Lincoln Partners initiated this transaction, assisted in the negotiations and acted as financial advisor to Brunswick Corporation.
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