William Norman

William Norman

Vice President

London Mergers & Acquisitions Consumer wnorman@lincolninternational.com +44 20 7632 5244

I work hard to achieve the best outcome for my clients, putting their objectives first and delivering quality insights to build a relationship founded on trust.

Who We Are / Our People / William Norman

Will works closely with private companies, private equity-backed companies and private equity funds to provide buy-side and sell-side mergers and acquisitions (M&A) advisory within the consumer sector.

Will stays informed on ever-changing consumer behaviors and trends, to find new opportunities and deliver value to his clients.

Before joining Lincoln as an Associate in 2018, Will worked as a manager at BDO LLP in its retail and consumer M&A team.

Will is a certified ICAEW Chartered Accountant (ACA) and earned a Bachelor of Arts in economics from Durham University.

Recent Transactions

Lincoln International advised Crestline Investors on its acquisition of ICEpower

Lincoln International advised In The Style Group in the sale of its trading operations to Baaj Capital

Time Out 2022

Lincoln International advised Time Out plc on new loan facility

LBOFrance Yarpa McIntoshGroup Highlander 2022

Lincoln International advised LBO France and Yarpa on the sale of McIntosh Group to Highlander Partners

LivingBridge World Of Books 2021

Lincoln International is pleased to announce that Livingbridge has acquired World of Books, the UK’s leading online re-seller of second-hand books

Fortissimo Cardo EMK Capital 2021

Lincoln International, working with co-advisor Discount Capital, is pleased to announce that Cardo Systems, a portfolio company of Fortissimo Capital, has been sold to EMK Capital

Virgin Wines Mobeus Equity Connection Capital 2021

Lincoln International is pleased to announce that Virgin Wines, a portfolio company of Mobeus Equity Partners and Connection Capital, has floated on the UK AIM public market

Gibson Brands TEAC Global Acoustic Partners LLC 2020

Lincoln advised Gibson Holdings Inc on the intended disposal of its 54.65% shareholding in TSE-listed TEAC Corporation to Global Acoustic Partners through a public tender offer by Global Acoustic Partners

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Perspectives featuring William Norman

Riding the Sound Waves – Key Trends in the Audio Industry

The audio equipment industry, a sub-sector of the $263 billion global professional audio/visual (AV) market, is a large, diversified and resilient sector that is projected to grow significantly over coming… Read More

UK Hospitality: Unlocking Hidden Value

The hospitality industry has experienced several challenges over the last few years, which at times has led to valuation concerns amongst investors. However, an opportunity presents for businesses to attract… Read More

As the British Palate Diversifies, Investors Capitalize on South Asian Food Supplier Sector

While the UK’s grocery market has experienced little growth in recent years, the authentic South Asian cuisine market—offerings that incorporate ingredients, spices and food staples from India, Pakistan and Bangladesh—has… Read More

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Meet our Senior Team in Consumer

I invest in personal relationships with my clients and bring energy, creativity, leadership, a little bit of humor and confidence to every interaction.

Bradley Akason

Managing Director

Chicago

I value building long-term relationships with my clients and I am passionate about understanding the drivers of differentiation for brands and businesses to provide creative, best-in-class solutions that help my clients succeed in a dynamic market.

Riccardo Cazzoli

Managing Director

New York

I am committed to providing my clients with the highest level of service possible and motivated by the personal relationships I develop through my work.

Jeffrey Cleveland

Managing Director

Chicago

I cultivate long-term, trust-based relationships with clients by providing them with select opportunities that match their objectives, optimizing time and the chances of project success.

Cyril d’Assigny

Managing Director

Paris

It’s an exciting time to advise clients in the consumer sector. Major changes in consumer preferences and how products are purchased create a rich environment for business owners and investors to succeed.

Dirk Damegger

Managing Director

Frankfurt

As an entrepreneur at heart, I position my clients to achieve exceptional outcomes through a hands-on and high-energy approach.

Tosh Dhanalal

Managing Director

Chicago

I have been fortunate in my career to come across a great number of remarkable and truly inspiring individuals, both as business partners and colleagues. This, for me, is the greatest reward.

John Hamilton

Managing Director

Stockholm

David Houser

Managing Director

Chicago

The consumer sector is full of tangible innovation. I love experiencing the products and services of the businesses we work with and learning about how they became leaders in their fields.

Harry Kalmanowicz

Managing Director

London

I have a hands-on approach and bring energy, creativity and passion to every client transaction.

Eddie Krule

Managing Director

Chicago

My approach to navigating clients toward success is to listen and deeply understand their needs and objectives, and provide tailored solutions to achieve their goals.

Dominique Lecendreux

Managing Director | CEO France

Paris

The opportunity to advise accomplished business professionals and be part of their growth story and value creation is what keeps me inspired to work in this industry

Gaurav Marathe

Managing Director | CEO India

Mumbai

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