I work hard to achieve the best outcome for my clients, putting their objectives first and delivering quality insights to build a relationship founded on trust.
Will works closely with private companies, private equity-backed companies and private equity funds to provide buy-side and sell-side mergers and acquisitions (M&A) advisory within the consumer sector.
Will stays informed on ever-changing consumer behaviors and trends, to find new opportunities and deliver value to his clients.
Before joining Lincoln as an Associate in 2018, Will worked as a manager at BDO LLP in its retail and consumer M&A team.
Will is a certified ICAEW Chartered Accountant (ACA) and earned a Bachelor of Arts in economics from Durham University.
Lincoln International advised In The Style Group in the sale of its trading operations to Baaj Capital
Lincoln International advised LBO France and Yarpa on the sale of McIntosh Group to Highlander Partners
Lincoln International is pleased to announce that Livingbridge has acquired World of Books, the UK’s leading online re-seller of second-hand books
Lincoln International, working with co-advisor Discount Capital, is pleased to announce that Cardo Systems, a portfolio company of Fortissimo Capital, has been sold to EMK Capital
Lincoln International is pleased to announce that Virgin Wines, a portfolio company of Mobeus Equity Partners and Connection Capital, has floated on the UK AIM public market
Lincoln advised Gibson Holdings Inc on the intended disposal of its 54.65% shareholding in TSE-listed TEAC Corporation to Global Acoustic Partners through a public tender offer by Global Acoustic Partners
Perspectives featuring William Norman
Riding the Sound Waves – Key Trends in the Audio Industry
The audio equipment industry, a sub-sector of the $263 billion global professional audio/visual (AV) market, is a large, diversified and resilient sector that is projected to grow significantly over coming… Read More
UK Hospitality: Unlocking Hidden Value
The hospitality industry has experienced several challenges over the last few years, which at times has led to valuation concerns amongst investors. However, an opportunity presents for businesses to attract… Read More
As the British Palate Diversifies, Investors Capitalize on South Asian Food Supplier Sector
While the UK’s grocery market has experienced little growth in recent years, the authentic South Asian cuisine market—offerings that incorporate ingredients, spices and food staples from India, Pakistan and Bangladesh—has… Read More
Meet our Senior Team in Consumer
I have a hands-on approach and bring energy, creativity and passion to every client transaction.