I work hard to achieve the best outcome for my clients, putting their objectives first and delivering quality insights to build a relationship founded on trust.
Will works closely with private companies, private equity-backed companies and private equity funds to provide buy-side and sell-side mergers and acquisitions (M&A) advisory within the consumer sector.
Will stays informed on ever-changing consumer behaviors and trends, to find new opportunities and deliver value to his clients.
Before joining Lincoln as an Associate in 2018, Will worked as a manager at BDO LLP in its retail and consumer M&A team.
Will is a certified ICAEW Chartered Accountant (ACA) and earned a Bachelor of Arts in economics from Durham University.
Recent Transactions in Consumer
Lincoln International, working with co-advisor Discount Capital, is pleased to announce that Cardo Systems, a portfolio company of Fortissimo Capital, has been sold to EMK Capital
Lincoln International is pleased to announce that Weaver Leather, a niche market leader with enthusiast brands in the equine, pet, leather crafting, arborist, livestock and construction markets, was sold to Blue Point Capital Partners
Lincoln International has advised on the refinancing of Bendon Inc., a portfolio company of Irving Place Capital
Lincoln International is pleased to announce that Virgin Wines, a portfolio company of Mobeus Equity Partners and Connection Capital, has floated on the UK AIM public market
Lincoln International advised a buyer group led by Evercel on the acquisition financing and IPO of ZAGG Brands
Lincoln International is pleased to announce that Feel Good Organics, LLC (FGO), has been sold to HPH II Investments Master Fund, LP together with its related entities, a private equity fund managed by WM Partners
Lincoln International advised Florida Food Products, a portfolio company of MidOcean Partners, on its acquisition of Amelia Bay
Lincoln International represented The Starco Group in its sale of API Automotive Products, Inc. (d.b.a. BlueDevil Products and PJ1 Motorsports) to Highline-Warren
Perspectives featuring William Norman
As the British Palate Diversifies, Investors Capitalize on South Asian Food Supplier Sector
While the UK’s grocery market has experienced little growth in recent years, the authentic South Asian cuisine market—offerings that incorporate ingredients, spices and food staples from India, Pakistan and Bangladesh—has… Read More
Meet our Senior Team in Consumer