William Norman

William Norman

Vice President
London Mergers & Acquisitions Consumer +44 20 7632 5244
I work hard to achieve the best outcome for my clients, putting their objectives first and delivering quality insights to build a relationship founded on trust.

Will works closely with private companies, private equity-backed companies and private equity funds to provide buy-side and sell-side mergers and acquisitions (M&A) advisory within the consumer sector.

Will stays informed on ever-changing consumer behaviors and trends, to find new opportunities and deliver value to his clients.

Before joining Lincoln as an Associate in 2018, Will worked as a manager at BDO LLP in its retail and consumer M&A team.

Will is a certified ICAEW Chartered Accountant (ACA) and earned a Bachelor of Arts in economics from Durham University.

Perspectives featuring William Norman

Riding the Sound Waves – Key Trends in the Audio Industry

The audio equipment industry, a sub-sector of the $263 billion global professional audio/visual (AV) market, is a large, diversified and resilient sector that is projected to grow significantly over coming… Read More

UK Hospitality: Unlocking Hidden Value

The hospitality industry has experienced several challenges over the last few years, which at times has led to valuation concerns amongst investors. However, an opportunity presents for businesses to attract… Read More

As the British Palate Diversifies, Investors Capitalize on South Asian Food Supplier Sector

While the UK’s grocery market has experienced little growth in recent years, the authentic South Asian cuisine market—offerings that incorporate ingredients, spices and food staples from India, Pakistan and Bangladesh—has… Read More

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Meet our Senior Team in Consumer

David Houser

Managing Director