Dominus Capital L.P. has sold On Campus Marketing to Spire Capital Partners

by / Wednesday, 01 June 2016 / Published in Press Release

Lincoln International represents Dominus Capital L.P. in its sale of On Campus Marketing to Spire Capital Partners

Lincoln International (“Lincoln”), a leading global mid-market investment bank, is pleased to announce that On Campus Marketing (“OCM” or the “Company”), a portfolio company of Dominus Capital L.P. (“Dominus”) has been sold to Spire Capital Partners (“Spire”). The terms of the transaction were not disclosed.

OCM, headquartered in Ewing, NJ, is the largest marketing and eCommerce platform exclusively serving the college demographic, providing affinity programs for colleges and universities across the U.S. The Company utilizes university-branded direct marketing across both traditional and digital channels to sell a diversified group of products geared towards college students and alumni. OCM has relationships with over 900 of the largest colleges and universities across the country and reaches more than two million unique households annually.

Dominus Partner Ashish Rughwani commented, “Lincoln’s execution expertise, access to key decision makers, industry knowledge and process guidance proved invaluable throughout the sale process. In addition, their ability to convey the Company’s unique business model and sustainable competitive advantages to potential investors was critical to our successful outcome.”

Mark Kuhns, CEO of OCM, added, "Lincoln’s deep experience in the Consumer, Retail and Technology & Media sectors allowed them to share our exciting story in a highly compelling manner. We enjoyed working with the Lincoln team and were impressed by the level of senior engagement throughout the process. Dominus has been a great partner, and we look forward to working with Spire through the next stage of the Company’s development."

Lincoln acted as the exclusive sell-side advisor to Dominus and OCM, working closely with the Company’s management team and shareholders throughout the sale process. This included providing advisory expertise and managing the preparatory, marketing, negotiation and due diligence phases of the transaction.

About Lincoln International

Lincoln International specializes in merger and acquisition advisory services, debt advisory services, private capital raising and restructuring advice on mid-market transactions. Lincoln International also provides fairness opinions, valuations and pension advisory services on a wide range of transaction sizes. With sixteen offices in the Americas, Asia and Europe, Lincoln International has strong local knowledge and contacts in key global economies. The firm provides clients with senior-level attention, in-depth industry expertise and integrated resources. By being focused and independent, Lincoln International serves its clients without conflicts of interest.

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